From our Founder and President…

Hello and welcome to the Sales Company!

If you are responsible for the professional growth and development of a sales force…you’re in the right place!

I created the Sales Co. to bring leading-edge solutions to your real world problems and to share with you the experience and expertise learned from a professional career dedicated to design, development and execution of world-class sales training.

In addition, I have assembled a team of experts that I know and trust to help you with some of your most critical development challenges.

Together, we have created some of the most effective, state-of-the-art sales training systems ever developed .. for some of the nation’s most innovative and well respected companies.

Let us help you achieve the same results for you and your company… and maximize your training dollars!

- Rick Simoni

Johnson J&J Sales Training Council
Founding Member
Johnson & Johnson J&J Health Care Systems
Advisory Committee Member
Medical Service Society Medical Service Society
Current President
ASTD American Society of Training and Development
Sales Training SIG
EPSScentral Electronic Performance Support Systems
Performance Centered Design
Award Winner
American Marketing Association American Marketing Association
Cal Poly, Pomona
Outstanding Faculty Award